Privacy Policy

Last updated: July 11, 2025

Srinivan LLC d/b/a Nivanix ("us", "we", or "our") operates the https://nivanix.com website and provides AWS consulting services (the "Service"). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We are committed to protecting your privacy and ensuring the security of your personal information.

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, request a consultation, fill out a form, or communicate with us. This includes: Personal Information (name, email address, phone number, job title, company name), Professional Information (company size, industry, current AWS usage, project requirements), Communication Data (messages, feedback, support requests), and Technical Information (IP address, browser type, device information, usage patterns, cookies, and analytics data).

2. Information We Collect Automatically

When you access our Service, we automatically collect certain information about your device and usage patterns, including: Device Information (hardware model, operating system, browser type and version), Usage Information (pages visited, time spent, click-through rates, referral URLs), Location Information (general geographic location based on IP address), and Analytics Data (user interactions, feature usage, performance metrics).

3. How We Use Your Information

We use your information for the following purposes: Service Provision (providing AWS consulting services, managing client relationships, delivering personalized recommendations), Communication (responding to inquiries, sending service updates, marketing communications with your consent), Business Operations (analytics, improving our services, fraud prevention, compliance with legal obligations), Professional Services (conducting AWS assessments, developing migration strategies, providing technical support), and Legal Compliance (meeting regulatory requirements, protecting our rights and interests).

4. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds: Consent (for marketing communications and non-essential cookies), Contract Performance (to fulfill our consulting services), Legitimate Interests (to improve our services, prevent fraud, and conduct business analytics), and Legal Obligation (to comply with applicable laws and regulations).

5. Information Sharing and Disclosure

We may share your information in the following circumstances: Service Providers (trusted third-party vendors who assist in providing our services, subject to confidentiality agreements), AWS Partners (with explicit consent, for technical support or specialized services), Legal Requirements (when required by law, court order, or to protect our rights), Business Transfers (in connection with mergers, acquisitions, or asset sales), and With Your Consent (when you explicitly authorize us to share information with specific third parties).

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically: Active client data is retained for the duration of our business relationship plus 7 years for compliance purposes, Marketing data is retained until you opt-out or for 3 years of inactivity, Technical logs are retained for 12 months for security and analytics purposes, and Financial records are retained for 7 years as required by law.

7. Data Security

We implement comprehensive security measures to protect your personal information: Technical Safeguards (encryption in transit and at rest, secure servers, regular security assessments), Administrative Safeguards (employee training, access controls, incident response procedures), Physical Safeguards (secure facilities, controlled access to servers), and Compliance (SOC 2 Type II, AWS security best practices, regular third-party audits). However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Your Data Protection Rights

Depending on your location, you may have the following rights: Access (request a copy of your personal data), Rectification (correct inaccurate or incomplete data), Erasure (request deletion of your data under certain circumstances), Restriction (limit how we process your data), Portability (receive your data in a machine-readable format), Objection (object to processing based on legitimate interests), and Withdraw Consent (for processing based on consent). To exercise these rights, contact us at privacy@nivanix.com.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience: Essential Cookies (necessary for website functionality), Analytics Cookies (Google Analytics, Umami Analytics for usage statistics), Functional Cookies (remember your preferences and settings), and Marketing Cookies (with your consent, for personalized advertising). You can control cookies through your browser settings, but disabling certain cookies may limit website functionality.

10. Third-Party Services

Our website integrates with third-party services that have their own privacy policies: Google Analytics (website analytics), AWS Services (infrastructure and security), Email Service Providers (communication platforms), and CRM Systems (customer relationship management). We encourage you to review the privacy policies of these third-party services.

11. Children's Privacy

Our Service is not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses (SCCs) and adequacy decisions where applicable. We maintain the same level of protection regardless of where your data is processed.

13. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA): Right to Know (categories and specific personal information collected), Right to Delete (request deletion of personal information), Right to Opt-Out (of the sale of personal information - note: we do not sell personal information), and Right to Non-Discrimination (equal service regardless of privacy choices). To exercise these rights, contact us at privacy@nivanix.com or call 1-800-NIVANIX.

14. Updates to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by: posting the updated policy on our website with a new 'Last Updated' date, sending email notifications to registered users for significant changes, and providing prominent notice on our website for 30 days following any material updates.

15. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: Email: privacy@nivanix.com, Phone: 1-800-NIVANIX, Mail: Srinivan LLC d/b/a Nivanix, Privacy Officer, [Address], or through our website contact form. We will respond to your inquiry within 30 days.